Printed photo albums have a special place in our hearts! They don’t just let you preserve your special memories but do it with absolute style and finesse. Even in these days of digital photos, printed albums have held on to their own timeless appeal and, in all probability, will continue to do so.
As a wedding photographer, a big chunk of your profitability and brand reputation lies in printed albums and how well you’re able to sell them. Believe it or not, one of the secrets to selling more albums is having a studio sample. Here’s why.
Without sample albums, you are losing a lot of business
If you’ve never made sample albums a part of your client-meeting essentials, you’ve probably made a costly mistake. While it may seem like you’ve saved an unnecessary expense, in reality, you have killed a potential revenue source.
Showing photo album options on your tablet or laptop cannot match the hands-on tangible feeling. It is like asking clients to imagine the luxury feel, and high-quality print of a Leather Album with Presentation Box. You cannot expect your clients to buy things they haven’t experienced.
Sample albums in your studio show your clients the value of preserving their photo memories in an album forever. If they can’t touch, feel and flip through an album, they won’t connect to it. An experience can, and often does, sell itself. Without a sample, a photographer has lost that sale!
How sample albums play a role in growing your photography business
All in all, sample albums are a fantastic visual to convince and impress your clients. In fact, it’s a massive opportunity to make your sales increase and advertise your brand through the channel of albums.
Many new couples are unaware of the rich options available in photo albums. Grab this opportunity to introduce it to them and educate them. A selection of sample albums for them to feel and experience at that moment could only open up their eyes to a possibility they might not have considered, but even more. A stunningly-crafted sample album can effectively conjure a desire for having “something like that for my wedding”. Thus, a sample may simply lead to a sale.
Invest in sample albums starting from standard, included in your package, to luxe ones that can be upgraded to and watch your investment pay off.
What’s seen is sold
When it comes to enticing clients to buy albums, sample albums get the message right into their head, and sometimes even to their hearts. To strike an emotional connection, clients experiencing a sample album is a really important bit.
Something as significant and precious as an album must be felt so that clients understand what they’re going to get. Sample albums downright display the way special moments will be portrayed. They let clients feel the luxurious quality of leather, or the chic look of acrylic with glass window, or the sense of secureness a sturdy and classy hardcover provides.
At the end of the day, showing is selling. Contemporary designs, textured quality, high-resolution prints, they all have an appeal. An appeal that gives sample albums a power to convert hesitating clients, and impress those that have a penchant for high-end personalization.
Place a sample album in your client’s hand, it will sell itself
Albums still represent a nostalgia that everybody connects with. When wedding clients pick up sample albums, it usually connects them to memories of their parents’ and grandparents’ wedding albums. This can be a great point of initiating a sale.
At Album Design Store there are a range of albums with various customization options to choose from. From presentation boxes to material choices in hard glass or acrylic covers, your clients will find themselves drawn to finalize at least one to elevate their experience.
Maximize your profit by including albums in your package. All you need to do is display your art by investing in beautiful and unique sample albums in your studio. It’s how you get your clients to realize that a printed album is what they need.