4 Signs You Are Working With the Right Wedding Album Printing Company

There’s no doubt that selling prints can be one of the most vital revenue stream for your photography business. As a wedding photographer, printed albums are easily the most obvious way to extend your profit margin beyond the shooting session. 

Besides, giving your clients a tangible experience that they’ll cherish for years to come, albums serve as your ultimate PR tool. A well-made album with premium look and feel is often the best way to display a photographer’s creativity. At the same time, it preserves the best moments and memories from the special day, telling the couple’s story in a beautiful and cohesive manner. 

Because of how important albums are, you must put in serious thought into choosing the right album company you’d want to partner with. Whether you’re already working with someone or looking to hire an album company, knowing they are the best for your business can be tough.  

There are many different styles and types of albums, at different price points on offer. Working with a company that doesn’t match your expectations or fails to deliver on the promises can waste valuable time and money, especially during a busy wedding season.

Zeroing in on the right company seems daunting, right? Not anymore. 

Let us spell out some signs which will tell if an album design company is right for you.

  1. It has a vast array of customization options and album covers

No two clients are alike. If one client would prefer a classic leatherette cover album, another would prefer a sleek one with an acrylic window, and still, another would want theirs as an earthy linen handcrafted piece. 

In the same way, you might want to offer your clients the best medium for your clicks. If your album company can offer various personalizing elements and different variety of prints, you are working with the right one.

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2. It has the right balance of traditional and modern

Albums make for an emotional keepsake. Also, nothing beats showing an album to friends and family when you want to revisit the special day. However, this age of social media display and online records requires digital copies as well. 

A reliable and reputed album company will give equal weightage and design consideration to the digital photo collection as well. Think, digital photo albums that have sleek leather covering or wooden details with detachable LED screens, or albums with dedicated USB slots and cases. If your wedding album company also offers custom album designing, you know you are working with the right company!

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3. It has affordable pricing and provides discounted samples 

As a photographer, offering albums to clients should add handsomely to your bottom line. This only occurs if your album design and printing company is giving you quality products in reasonable pricing. The right company will have flexibility in choosing services that you require, making it a more cost-effective proposition for you. Most importantly, they should offer sample/studio books at attractive discounts for you to display, a mutually beneficial offer.

4. It helps you wow your clients — from prints to presentation 

A photographer’s job does not end with a photo shoot. You need to present your shots beautifully and pay attention to how you package the final product for delivery. It all adds up to create that delightful experience that every client desires. Working with an album design company that knows the importance of good packaging is worth its weight in gold! We, for instance, have an entire range of premium handcrafted album presentation boxes that not only enhance the beauty of our printed albums but also serve as an amazing branding tool for your business.

Make an informed decision

Album Design Store has been working with numerous professionals for a decade now. As a leading album printing company, we help photographers and videographers create unique, customized album designs for their clients’ wedding. Our services range from custom designing album layouts to printing—we are a one-stop-solution.

If you are a wedding photographer, working with us will guarantee happy customers and growth in business. We excel in finest quality albums with variety of options for covers and presentations boxes. 

After all, albums are not just printed photos but an heirloom of moments steeped in emotion. The right company translates this in their products! 

Let our streamlined process take away all your post-production burden and deliver a great product at affordable prices. Just focus on your shots and leave everything else to us!

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

There’s a reason why product reviews also include comments about the packaging of the product. Good or bad—presentation matters. Beautiful packaging reinforces the value of the purchase. 

As a photographer, you can gain a lot from better packaging solutions — especially so, if you’re dealing with wedding clients. High-quality photography should be profitably priced and accordingly perceived by clients. This perception can — and should be effectively driven through the premium presentation.

Therefore, giving importance to your photo packaging can do wonders in terms of elevating your clients’ experience, which, in turn, can enhance the way they perceive your brand and services. 

The presentation shows how much a photographer values his own work

The lackluster presentation does not elicit a favorable reaction in customers. The way a product is delivered can speak volumes about your brand and where you position yourself in the market. 

This is why sparing some thought and investment into photo packaging can be a game-changer for your business. And, while there are many packaging options, nothing screams “high-value” quite as much as premium, handcrafted album boxes like the ones we lovingly design here at Album Design Store.

Let’s look at some of the killer advantages they hold for you as a photographer.

They give your brand a boost

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

Packaging your photos with attractively designed albums and boxes is a surefire way to make a statement. Not just that, it’s one of the easiest ways to stand out from the ordinary and put your business out there among the best in the trade. 

Our presentation boxes are manufactured with top-quality materials and come in variants like full acrylic, leather, and leather with an acrylic window. And, all of this can be further customized into practically endless options for your clients. No wonder that our presentation boxes are such hits with our photography clients. 

Presentation box packaging has protective potential 

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

Albums delivered in presentation boxes are effectively protected during transit and also have enduring longevity. 

The durability of these album boxes goes miles ahead of cutesy paper packaging or cardboard boxes, creating continued recognition and growth for any photography business with their lasting appeal. Your clients, on the other hand, will appreciate the option of protecting their memories made tangible through the albums for years to come. 

A great medium of promotion

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

By giving your brand name and logo a prideful place, these presentation boxes serve as an excellent marketing medium for your work too. 

The premium presentation gives a competitive edge to a photographer’s work. They can be customized with initials and feature photos of clients to hook attention in an optimal way. 

Also, they can fulfill branding needs through logos and taglines, or graphics and illustrations. Either way, it advertises the business and builds a positive repute in the market.

Clients find presentation boxes attractive and convenient

A photographer gets to present his work in a sophisticated way with superior album packaging. For clients, receiving a presentation box is a better experience. They think highly of a photographer who has presented his work with better aesthetic appeal, and convenience of handling and usage.

Make presentation box photo packaging a part of sale

Ultimately, making packaging a part of the cost of sales and working it into the pricing calculations ensures that final sales turn out profitable. Besdies, our presentation boxes adds a lot of value to your offerings while ever so slight increase in investment / price.

The last shot

Beautifully packaged photographs, especially presentation boxes, set apart professional photographers from amateurs. They increase the value perception of a photography business and allow to deliver a better customer experience. There are fantastic samples of photo packaging and presentation box types that photographers use countrywide.

Partnering with an album supplier can open doors to possibilities as well as innovation. If you are looking for inspiration into packaging ideas for your photography business, Album Design Store is a good place to start.

Packaging gives clients a look at what kind of signature your photography has. Get creative and use your packaging to reflect your work for your clients!

You may also like to read:

A Quick Guide to Upselling Albums to Your Wedding Clients

A Quick Guide to Upselling Albums to Your Wedding Clients

Photographers dealing with wedding clients can successfully maximize their profit by upselling albums. A beautifully crafted album can be a steady income stream for wedding photographers. 

The charm of an album is unmatched

An album filled with images tells many stories of the momentous wedding day. Added to it, a uniquely customized album box can make it a delightful conversation point for visiting friends, or an heirloom for generations to savor.

An album has a timeless appeal and this can be successfully used to help grow the photography business. Not sure how to approach it? 

Here’s a mini-guide to make more money from upselling albums to your wedding couples. 

Showcase a sample right at the start

Discuss about a wedding album right at the contract stage. Invest in some beautiful sample albums for your business. Let your clients hold them, feel them, and go through the pages. Sometimes experiencing albums first hand makes couples more likely to invest. Whether it’s an outright ‘yes’, or ‘no’, or a ‘maybe’ allows you to plan your next upselling strategy.

The time it right for the initial naysayers

The gap between the big day and successfully ordering an album ideally falls after 4-5 weeks. This is when wedding clients first see the full set of photos. By then most clients have chosen their favorites, those they would like to share with friends and family, and those that would be framed. They also find out by then that producing an album on their own is neither quick nor easy.

Add a card with the digital files offering help to put together their wedding album. Include a voucher inside to be used within the following two months. 

An upsell strategy is never late

For clients who excused themselves from buying an album immediately after a wedding citing budget issues, mark a workflow leading up to a couple of months before their first anniversary when circumstances may have changed. Offer a special discount towards a personalized album as a gift, make it time-limited. This could allow them to think of it as their own gift to their spouse, and also provide enough time for design and printing. 

Offer an incentive

Give your clients a reason to upgrade their package to include an album. This could be worked into a discount where a combined album and digital files order saves them money compared to when they order one at a later date. You can also include a time-limited discount offer later on as a follow-up, much like an anniversary offer.

A personalized offer is a great upselling trick

Knowing your clients not only makes the photography work better, it also allows you an insight into what ticks for the wedding couple. Tease the perfect custom-made album and couples might find it hard to refuse. After all, we are all emotional about keepsakes that are personalized to our tastes.

At the Album Design Store, wedding albums offer endless customizations through three different cover styles in acrylic, leather, and leather with acrylic windows. One can even choose from three archival-quality paper variants like matte, silk, and metallic. Moreover, truly bespoke presentation boxes or album box covers can be your USP as well to an album upsell.

Top tips to phrase your upsell ideas around

At the end of the day, the best way to upsell an album and create an extra revenue source as a photographer is to simply ask.

  • Keep things simple with several options at the same price. It organizes your upgrades and helps clients with decision-making.
  • Create a pre-design to show them what they are missing. A professionally designed album has a powerful impact.
  • Capture family group shots, not only clients but the extended family gets to buy them from you. (Think, parent albums)

Upselling can be the ticket to more money as a photographer. It may take some work but it is effort in the right place.

You may also like to read:

3 Ways to Communicate the Value of Albums to Your Clients

A Mini Guide to the Hottest Wedding Photo Album Trends

Wedding photos are memories of ‘the D-Day’ distilled in frames and captured for eternity. What makes sure they stay that way is the wedding album. We’ve entered a brand new year recently and it’s the perfect time to dive into the latest trends for wedding photo albums.

1. The combination of print and digital making waves

Print or digital? Don’t even ask that question because, in 2021, it’s no longer about choosing one or the other.
With digital becoming almost an extension of our lives, there’s no way to ignore that it has also changed the way we capture and store our photos. And, while the charm of print photos and wedding albums will never fade, the option of keeping digital copies of their special day is increasingly lucrative for new couples.
Marrying the beauty of handcrafted albums with the timelessness of digital backups, our digital photo albums are the perfect way for photographers to capitalize on this trend. Perhaps, that’s why these albums are fast becoming the favorite product for our photography clients.

2. Acrylic cover albums make a big statement

Weddings are meant to be special. And, acrylic cover albums — with their brilliant aesthetics — justify it to a ‘T’. No wonder why acrylic or glass cover albums are taking the industry by storm and are our absolute best sellers!
They give photographers a wonderful canvas to showcase their handiwork and put the spotlight on the cover image. For couples, the beauty of these albums lies in their stunning good looks and durability. It’s a win-win!

3. No-fuss layouts save time and money

Keep it short and sweet as they say. Cluttered pages, multiple photo spreads, and fitting every piece of the photograph into ONE wedding album are practices that are taking a backseat.
This album trend is all about taking the minimalist route and letting the most important events shine in the wedding album. Don’t be mistaken though — it’s not to take away from the gorgeousness of an album. The simple, sleek layouts, such as 2-3 photos per page — or even spread — are a trend most professional wedding albums are featuring these days.
Besides the obvious benefit of keeping the limelight on the peak moments of the wedding day, this trimmed-down approach also provides more value for money. The clients love the option of having to spend on fewer pages for a premium album. Photographers can save time by keeping things simple — only the best shots make it to the wedding album, while they can deliver the rest in the form of digital copies.
Pro tip: Add a supreme quality custom presentation box-like, we offer here at Album Design Store—and elevate the ‘wow factor.

Wrapping it up…

These were three of our most-observed trends in professional wedding albums that are currently winning the hearts and crafts of wedding clients and photographers respectively. Luckily, as one of the leading destinations for high-quality and innovative photo albums, we can help you make the most of these trends and more!
In fact, we’re always a step ahead of the trends. So, explore our wedding album offerings or get in touch with us. We’re always excited to help you delight your clients and boost your business with our awesome range of products.

5 Unique Twists on a Standard Wedding Photo Album

The wedding season is here. A lot of couples are going to create memories that will last them a lifetime and some more. Helping them capture these memories are wedding photographers. And, it’s the seamless coordination, collaboration, and communication between the two that culminate to that one product: The dream wedding album!

The wedding album look has gone places. No more of that standard, a photo book that comes out only during nostalgia. You can now give unique twists to a standard wedding album. Here are five ideas on how to do that. 

1. Creativity with presentation boxes

Boxes that contain your albums make them more durable and also adds an extra richness to the contents inside. Presentation boxes or album box covers can have endless customizations. Your unique presentation box can have an acrylic window with a feature photo or can have rich leather. You can even emboss your presentation box with initials, wooden plates, and the color possibilities are immense.

2. Albums that become an heirloom piece

An album is not only meant for storing photos. Crafted the right way, it can transform into an heirloom that will be prided for generations. Feature intimate details from your wedding like a place for some dried flowers of your wedding bouquet, the invitation card, some lace from your wedding dress, the groom’s button bloom, or even some sand from your beach wedding venue. Heirloom albums within these boxes will make them complete.

3. Digitally-loaded album boxes

A professional product for photographers and videographers, and an assuring one for couples. The digital copies and back-ups of wedding photos and videos have almost become necessary now. You don’t have to hunt for that USB again when the guests want to see the photos! Boxes with a customized 3.0 Flash Drive has a place for your USB stick and HDD right within the box. The best way to deliver all images and raw footage in a simple, sophisticated, and convenient style.

4. Paper-free albums

Sustainability is a preferred theme for many weddings these days. Take this a step further and go paper-free for your wedding album as well. A unique twist to a standard wedding photo album could be one with a detachable LED screen. This premium album idea features a sophisticated box that stores the video player, stand, cable, etc. Feature a photo on top or monogram it to get your own sleek futuristic album.

5. Vintage archiving

Archival boxes for holding your wedding photo album are a great way to lend a retro touch to your memories. Handmade paper or pigmented cloth bindings can create a special personalized touch to your album. This effect can also come through the leather that has been distressed artistically or embossed. Even the photos can be printed on archival-quality paper variants like matte, silk, and metallic.

In the end, the memories reign supreme. Why not make sure that they are the best that can be? Album Design Store prints photos and creates masterpieces in custom presentation boxes and album box covers. So, the couples can concentrate on creating memories and the wedding photographers can focus on capturing them. Visit us to create the most unique wedding photo album today!