The Power of Sample Albums for Your Photography Business

Printed photo albums have a special place in our hearts! They don’t just let you preserve your special memories but do it with absolute style and finesse. Even in these days of digital photos, printed albums have held on to their own timeless appeal and, in all probability, will continue to do so.   

As a wedding photographer, a big chunk of your profitability and brand reputation lies in printed albums and how well you’re able to sell them. Believe it or not, one of the secrets to selling more albums is having a studio sample. Here’s why. 

Without sample albums, you are losing a lot of business

If you’ve never made sample albums a part of your client-meeting essentials, you’ve probably made a costly mistake. While it may seem like you’ve saved an unnecessary expense, in reality, you have killed a potential revenue source.

Showing photo album options on your tablet or laptop cannot match the hands-on tangible feeling. It is like asking clients to imagine the luxury feel, and high-quality print of a Leather Album with Presentation Box. You cannot expect your clients to buy things they haven’t experienced. 

Sample albums in your studio show your clients the value of preserving their photo memories in an album forever. If they can’t touch, feel and flip through an album, they won’t connect to it. An experience can, and often does, sell itself. Without a sample, a photographer has lost that sale!

The Power of Sample Albums for Your Photography Business

How sample albums play a role in growing your photography business

All in all, sample albums are a fantastic visual to convince and impress your clients. In fact, it’s a massive opportunity to make your sales increase and advertise your brand through the channel of albums. 

Many new couples are unaware of the rich options available in photo albums. Grab this opportunity to introduce it to them and educate them. A selection of sample albums for them to feel and experience at that moment could only open up their eyes to a possibility they might not have considered, but even more. A stunningly-crafted sample album can effectively conjure a desire for having “something like that for my wedding”. Thus, a sample may simply lead to a sale.

Invest in sample albums starting from standard, included in your package, to luxe ones that can be upgraded to and watch your investment pay off.

The Power of Sample Albums for Your Photography Business

What’s seen is sold

When it comes to enticing clients to buy albums, sample albums get the message right into their head, and sometimes even to their hearts. To strike an emotional connection, clients experiencing a sample album is a really important bit.   

Something as significant and precious as an album must be felt so that clients understand what they’re going to get. Sample albums downright display the way special moments will be portrayed. They let clients feel the luxurious quality of leather, or the chic look of acrylic with glass window, or the sense of secureness a sturdy and classy hardcover provides. 

At the end of the day, showing is selling. Contemporary designs, textured quality, high-resolution prints, they all have an appeal. An appeal that gives sample albums a power to convert hesitating clients, and impress those that have a penchant for high-end personalization. 

Place a sample album in your client’s hand, it will sell itself

Albums still represent a nostalgia that everybody connects with. When wedding clients pick up sample albums, it usually connects them to memories of their parents’ and grandparents’ wedding albums. This can be a great point of initiating a sale.

At Album Design Store there are a range of albums with various customization options to choose from. From presentation boxes to material choices in hard glass or acrylic covers, your clients will find themselves drawn to finalize at least one to elevate their experience. 

Maximize your profit by including albums in your package. All you need to do is display your art by investing in beautiful and unique sample albums in your studio. It’s how you get your clients to realize that a printed album is what they need.

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3 Ways to Communicate the Value of Albums to Your Clients

3 Ways to Communicate the Value of Albums to Your Clients

With a deluge of clients asking for digital files, it’s easy to wonder: ‘Has digital replaced print, finally, and what could be done to convince clients to print photos?’ 

The truth is, while the demand for digital photos has gone up, the appeal of print albums hasn’t eroded.  

For one, a print album is tangible and therefore, more likely to keep people riveted compared to digital photos that often get lost in the noise. Print albums ensure longevity by allowing us to revisit the memories they hold. Digital photos can never match the polished experience of leafing through an heirloom quality printed album

But wait, there’s more! The allure of print albums stretches beyond the emotional connection people form with items they can actually hold in their hands. Print adds an air of quality to your brand. 

When you invest in print products that exude luxury in their look, touch, and finish, it paints your brand in professional tones. So, not just print albums; the addition of a stunning presentation box — such as the one from our collection — can take your brand value several notches higher.  

Affluent consumers are often drawn to print. It’s the reason high-end lifestyle and design brands leverage the power of print — be it through packaging or marketing collaterals — to convey the sense of luxury.  

When you’re able to communicate these benefits of print to your clients, you can change their minds in the favor of printed albums. Or, at the very least you’ll start attracting clients who are willing to pay a premium for the experiences print offers. 

Let’s face it: You need those print sales to keep your business growing and thriving. It’s an excellent way to set yourself apart from peers. Plus, a nicely crafted album design indirectly markets your brand as well.

That said, here are some ways to convey the value of print albums to your clients.  

1. Make print a part of your conversation 

If you’re waiting till after the shoot to drop the mention of print albums, you’ll be disappointed. By then, the client might have already made up their mind. This is why the best approach is to bring print early on in your discussions with the client.  

For example, you can include print albums in your initial consultation through questions like these: 

“If you were to have all your wedding photos spread out in your album, what story would you like them to tell?”

“Have you decided a theme for your wedding? Would you like to explore how your wedding album might fit into that theme?” 

These questions don’t just plant the thought of an album in your client’s mind. They also show that you care about their vision and are working with them to ensure their wedding photos tell a story that’s uniquely theirs.

2. Don’t just tell, show 

Digital — no matter how contemporary and convenient – is flat and cold. Even with the most fabulous digital photos, there’s always a glass screen between them and the viewer.  Nothing compares to the aesthetic you can experience in three-dimension. But, rather than simply telling your clients these things, let them figure out the distinction for themselves.  

Having an array of album options available for your clients to view helps.. It offers them a chance to feel and touch the hand-crafted quality of albums, the textures, layout, and unique design. All of these aspects come together to give the viewer the satisfaction of savoring beautiful photos in all their color-rich, high-resolution glory. What better way to make the case for printed albums?

3. Have them within your package 

Often one of the main things that deter clients from choosing prints is the cost. When you position them as an ‘extra’ that someone has to pay additional charges to get, many might choose to go without them. Instead, if you include them within your package even if by bumping up your pricing, client’s might negotiate but won’t complaint much. 

A great idea here is to go with a standard album for your regular wedding photography package and offer the clients a choice to upgrade, in terms of both, size and quality.  

What’s more! There are products that let you combine print and digital so you can give your clients the best of both the worlds. Our leather album with presentation box is a hit with wedding photographers for this exact reason.  

Give these tips a try and get your print sales flowing! 

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Our Top Products That Blend Digital and Print With Flair

How Personalized Albums and Other Print Products Bring Value to Modern Photographers

In a world gone digital, the way we capture, share, and reminisce memories isn’t quite the same. Just look at the number of clients requesting digital copies these days. No doubt, it’s hard to beat the speed and convenience of digital. So then, why should you sell printed albums?

There are many reasons.  

It’s way to make your business thrive 

You’re a photographer but you’re also running a business. And, as a business owner, you simply can’t turn your back to print sales. Without them, you’re essentially trading your time for money. And, that’s not a way to run a thriving business, let alone make a living for the long-term. 

In an industry where most of your competitors might be selling digital-only copies, it pays to go against the tide and make printed albums a part of your offering. It’s a way to stand out from your peers and get noticed by prospects among a sea of other photographers. 

The charm of printed albums is hard to ignore 

Digital photos might rival the popularity of printed albums, but the latter is nowhere close to getting wiped out of the market. If anything, their charm is only getting enhanced. In a world that’s digitally connected and moving at a hyper-speed, printed albums engage our senses in ways that digital photos can’t. They are wonderfully tactile and remind us the importance of touch.  

Plus, there’s a lot of innovation happening in the print album industry. Modern-day albums are a far cry from their yesteryear counterparts. For example, our acrylic cover wedding albums with their signature sleek and reflective finish is nothing like any album your clients might have seen a decade ago. Let’s be honest, they might still be harboring the idea of those magnetic albums of the 80s or 90s stuffed with old pictures lying somewhere around the household gathering dust. 

The onus is on you to introduce them to the world of new-age wedding albums. So, when you keep yourself updated with the latest print products in the market, it’s easier to nudge your clients towards it.  

How Personalized Albums and Other Print Products Bring Value to Modern Photographers

Give your brand a boost  

Printed albums don’t just offer a physical experience to the consumers. A well-crafted album carries an air of sophistication and professionalism, which speaks volumes about your brand.  

Think about premium albums handcrafted to perfection and packaged in matching presentation boxes — just like the ones you’ll find here at Album Design Store. With such immaculately designed products to accompany your photographs, one is bound to get a sense that they are splurging on something high-end. The whole point in this is about the feel. Digital photos pale in comparison to this type of an experience. 

You can even have your name or logo printed or embossed on every album to leave your mark in a way that clients will appreciate and remember for years to come. 

How Personalized Albums and Other Print Products Bring Value to Modern Photographers

The power of personalization

The world of wedding albums, in terms of customization too, has moved ahead in leaps and bounds. Today, there are seemingly infinite ways to add a personal touch to print albums and presentation boxes. From a wide range of colors, sizes, and finishes to extra touches in the form of engravings, hand-lettered names, meaningful lines or motifs etc., there are practically unlimited ways to make every client’s wedding story unique and special.       

Therefore, when you’re pitching such exquisitely crafted printed albums to your clients, you’re not really selling an album; you’re selling an experience.   

At Album Design Store, we understand that a printed album is more than an album. For the couples and families you capture through your lenses, photographs — and the albums that preserve them — are heirloom pieces that will travel through generations evoking the memories they hold.