The Power of Sample Albums for Your Photography Business

Printed photo albums have a special place in our hearts! They don’t just let you preserve your special memories but do it with absolute style and finesse. Even in these days of digital photos, printed albums have held on to their own timeless appeal and, in all probability, will continue to do so.   

As a wedding photographer, a big chunk of your profitability and brand reputation lies in printed albums and how well you’re able to sell them. Believe it or not, one of the secrets to selling more albums is having a studio sample. Here’s why. 

Without sample albums, you are losing a lot of business

If you’ve never made sample albums a part of your client-meeting essentials, you’ve probably made a costly mistake. While it may seem like you’ve saved an unnecessary expense, in reality, you have killed a potential revenue source.

Showing photo album options on your tablet or laptop cannot match the hands-on tangible feeling. It is like asking clients to imagine the luxury feel, and high-quality print of a Leather Album with Presentation Box. You cannot expect your clients to buy things they haven’t experienced. 

Sample albums in your studio show your clients the value of preserving their photo memories in an album forever. If they can’t touch, feel and flip through an album, they won’t connect to it. An experience can, and often does, sell itself. Without a sample, a photographer has lost that sale!

The Power of Sample Albums for Your Photography Business

How sample albums play a role in growing your photography business

All in all, sample albums are a fantastic visual to convince and impress your clients. In fact, it’s a massive opportunity to make your sales increase and advertise your brand through the channel of albums. 

Many new couples are unaware of the rich options available in photo albums. Grab this opportunity to introduce it to them and educate them. A selection of sample albums for them to feel and experience at that moment could only open up their eyes to a possibility they might not have considered, but even more. A stunningly-crafted sample album can effectively conjure a desire for having “something like that for my wedding”. Thus, a sample may simply lead to a sale.

Invest in sample albums starting from standard, included in your package, to luxe ones that can be upgraded to and watch your investment pay off.

The Power of Sample Albums for Your Photography Business

What’s seen is sold

When it comes to enticing clients to buy albums, sample albums get the message right into their head, and sometimes even to their hearts. To strike an emotional connection, clients experiencing a sample album is a really important bit.   

Something as significant and precious as an album must be felt so that clients understand what they’re going to get. Sample albums downright display the way special moments will be portrayed. They let clients feel the luxurious quality of leather, or the chic look of acrylic with glass window, or the sense of secureness a sturdy and classy hardcover provides. 

At the end of the day, showing is selling. Contemporary designs, textured quality, high-resolution prints, they all have an appeal. An appeal that gives sample albums a power to convert hesitating clients, and impress those that have a penchant for high-end personalization. 

Place a sample album in your client’s hand, it will sell itself

Albums still represent a nostalgia that everybody connects with. When wedding clients pick up sample albums, it usually connects them to memories of their parents’ and grandparents’ wedding albums. This can be a great point of initiating a sale.

At Album Design Store there are a range of albums with various customization options to choose from. From presentation boxes to material choices in hard glass or acrylic covers, your clients will find themselves drawn to finalize at least one to elevate their experience. 

Maximize your profit by including albums in your package. All you need to do is display your art by investing in beautiful and unique sample albums in your studio. It’s how you get your clients to realize that a printed album is what they need.

You may also like to read:

3 Ways to Communicate the Value of Albums to Your Clients

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

There’s a reason why product reviews also include comments about the packaging of the product. Good or bad—presentation matters. Beautiful packaging reinforces the value of the purchase. 

As a photographer, you can gain a lot from better packaging solutions — especially so, if you’re dealing with wedding clients. High-quality photography should be profitably priced and accordingly perceived by clients. This perception can — and should be effectively driven through the premium presentation.

Therefore, giving importance to your photo packaging can do wonders in terms of elevating your clients’ experience, which, in turn, can enhance the way they perceive your brand and services. 

The presentation shows how much a photographer values his own work

The lackluster presentation does not elicit a favorable reaction in customers. The way a product is delivered can speak volumes about your brand and where you position yourself in the market. 

This is why sparing some thought and investment into photo packaging can be a game-changer for your business. And, while there are many packaging options, nothing screams “high-value” quite as much as premium, handcrafted album boxes like the ones we lovingly design here at Album Design Store.

Let’s look at some of the killer advantages they hold for you as a photographer.

They give your brand a boost

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

Packaging your photos with attractively designed albums and boxes is a surefire way to make a statement. Not just that, it’s one of the easiest ways to stand out from the ordinary and put your business out there among the best in the trade. 

Our presentation boxes are manufactured with top-quality materials and come in variants like full acrylic, leather, and leather with an acrylic window. And, all of this can be further customized into practically endless options for your clients. No wonder that our presentation boxes are such hits with our photography clients. 

Presentation box packaging has protective potential 

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

Albums delivered in presentation boxes are effectively protected during transit and also have enduring longevity. 

The durability of these album boxes goes miles ahead of cutesy paper packaging or cardboard boxes, creating continued recognition and growth for any photography business with their lasting appeal. Your clients, on the other hand, will appreciate the option of protecting their memories made tangible through the albums for years to come. 

A great medium of promotion

Take Your Wedding Album Packaging from Basic to Brilliant with Presentation Boxes

By giving your brand name and logo a prideful place, these presentation boxes serve as an excellent marketing medium for your work too. 

The premium presentation gives a competitive edge to a photographer’s work. They can be customized with initials and feature photos of clients to hook attention in an optimal way. 

Also, they can fulfill branding needs through logos and taglines, or graphics and illustrations. Either way, it advertises the business and builds a positive repute in the market.

Clients find presentation boxes attractive and convenient

A photographer gets to present his work in a sophisticated way with superior album packaging. For clients, receiving a presentation box is a better experience. They think highly of a photographer who has presented his work with better aesthetic appeal, and convenience of handling and usage.

Make presentation box photo packaging a part of sale

Ultimately, making packaging a part of the cost of sales and working it into the pricing calculations ensures that final sales turn out profitable. Besdies, our presentation boxes adds a lot of value to your offerings while ever so slight increase in investment / price.

The last shot

Beautifully packaged photographs, especially presentation boxes, set apart professional photographers from amateurs. They increase the value perception of a photography business and allow to deliver a better customer experience. There are fantastic samples of photo packaging and presentation box types that photographers use countrywide.

Partnering with an album supplier can open doors to possibilities as well as innovation. If you are looking for inspiration into packaging ideas for your photography business, Album Design Store is a good place to start.

Packaging gives clients a look at what kind of signature your photography has. Get creative and use your packaging to reflect your work for your clients!

You may also like to read:

A Quick Guide to Upselling Albums to Your Wedding Clients