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Many clients these days are happy to just receive digital copies of their photos. Of course, it goes to show how the consumers and the industry have evolved with time. But it hasn’t killed the demand for printed albums. After all, printed albums are matchless in the way they heighten the experience for the client and present the artistry of the photographer in full glory.

That’s not all. While a printed album combines the creativity and professionalism of a photographer’s craft, it also makes for significant appreciation in business profits. As a photographer, especially if you’re dealing with wedding clients, you can achieve thriving growth in your photography business by selling albums to your clients.

Whet their desire for a printed album

There is a reason we fondly remember the family moments where flipping through albums and telling the associated stories were afternoons and evenings of delight. Help your clients see the value of printed Signature albums becoming a part of their personal histories.

Here are five ways to make your clients want a printed album.

1. Start with the samples themselves

Often, clients don’t realize that they need an album until they touch and feel one. Studio album samples should be of high-quality craftsmanship so that clients fall in love with the product. Every photographer should include a range of customized designs so that the right one clicks for a client. For instance, our Leather Album with Presentation Box from our professional collection for photographers is a bestselling studio sample.

5 Foolproof Ways to Make Your Clients Want a Printed Album

2. Champion the framing of moments today for the stories of tomorrow

Social media will get the carefully posed and the best poised pictures. They will not have all the scenes of the story, and the story is important.

From the carefully selected favors and table flowers, to the deep discussions about song selection, the bride’s apprehension just before the gown, the groom’s nervous laughter with his best man, the parents sitting together in thought, the cousin’s mistimed joke, the best friend’s awkward dance—so many moments make an occasion special. All these can go into an album, and become the bestseller that comes out at every gathering.

3. Sell the idea of an heirloom that will always be present

Online pictures can be shared wide but once you scroll away, they lie almost untouched in the marked folder. Besides, who is to say that the same social media platforms and storage devices will remain in use years late? Wedding books however, will always be around to flip through.

In short, scrolling through the photos of their D-day doesn’t even compare to the experience of flipping the pages of a handcrafted heirloom album.

4. Include printed albums in the package

Budget will be an important point of consideration for many clients. You can easily glide over this by including album designing and printing in the photography package itself. Since ordering later or separately turns out costlier, many clients are convinced to take it up.

5. Make it difficult to refuse and easier to buy

It really is a two-way approach. Many photographers often go ahead and pre-design a lavish spread either as a sample or as a draft before the final design. When clients have this tangible experience, it becomes impossible to let go. Second, include incentives, freebies, installment payment options, etc. so that clients are more inclined to buy.

Clients trust photographers to capture the best moments of their special days, they will certainly trust them when they show the best way to present those memories as well.

Albums always click

As photographer you should remember that approaching the sale with the right intent will invariably lead to clients choosing to purchase an album. Don’t just sell a product, make a client see the value of an album as a timeless treasure.

At Album Design Store, we can ease the whole pitch for you with our luxurious range of printed albums. We produce albums in acrylic to leather or linen finishes, have deluxe presentation boxes with glass and wood detailing, and manufacture high-quality prints in gloss and matte papers. Let us help you make your own album line a profitable reality!

In a world gone digital, the way we capture, share, and reminisce memories isn’t quite the same. Just look at the number of clients requesting digital copies these days. No doubt, it’s hard to beat the speed and convenience of digital. So then, why should you sell printed albums?

There are many reasons.

It’s way to make your business thrive

You’re a photographer but you’re also running a business. And, as a business owner, you simply can’t turn your back to print sales. Without them, you’re essentially trading your time for money. And, that’s not a way to run a thriving business, let alone make a living for the long-term.

In an industry where most of your competitors might be selling digital-only copies, it pays to go against the tide and make printed albums a part of your offering. It’s a way to stand out from your peers and get noticed by prospects among a sea of other photographers.

The charm of printed albums is hard to ignore

Digital photos might rival the popularity of printed albums, but the latter is nowhere close to getting wiped out of the market. If anything, their charm is only getting enhanced. In a world that’s digitally connected and moving at a hyper-speed, printed albums engage our senses in ways that digital photos can’t. They are wonderfully tactile and remind us the importance of touch.

Plus, there’s a lot of innovation happening in the print album industry. Modern-day albums are a far cry from their yesteryear counterparts. For example, our acrylic cover wedding albums with their signature sleek and reflective finish is nothing like any album your clients might have seen a decade ago. Let’s be honest, they might still be harboring the idea of those magnetic albums of the 80s or 90s stuffed with old pictures lying somewhere around the household gathering dust.

The onus is on you to introduce them to the world of new-age wedding albums. So, when you keep yourself updated with the latest print products in the market, it’s easier to nudge your clients towards it.

How Personalized Albums and Other Print Products Bring Value to Modern Photographers

Give your brand a boost

Printed albums don’t just offer a physical experience to the consumers. A well-crafted album carries an air of sophistication and professionalism, which speaks volumes about your brand.

Think about premium albums handcrafted to perfection and packaged in matching presentation boxes — just like the ones you’ll find here at Album Design Store. With such immaculately designed products to accompany your photographs, one is bound to get a sense that they are splurging on something high-end. The whole point in this is about the feel. Digital photos pale in comparison to this type of an experience.

You can even have your name or logo printed or embossed on every album to leave your mark in a way that clients will appreciate and remember for years to come.

The power of personalization

The world of wedding albums, in terms of customization too, has moved ahead in leaps and bounds. Today, there are seemingly infinite ways to add a personal touch to print albums and presentation boxes. From a wide range of colors, sizes, and finishes to extra touches in the form of engravings, hand-lettered names, meaningful lines or motifs etc., there are practically unlimited ways to make every client’s wedding story unique and special.

Therefore, when you’re pitching such exquisitely crafted printed albums to your clients, you’re not really selling an album; you’re selling an experience.

At Album Design Store, we understand that a printed album is more than an album. For the couples and families you capture through your lenses, photographs — and the albums that preserve them — are heirloom pieces that will travel through generations evoking the memories they hold.