In a world gone digital, the way we capture, share, and reminisce memories isn’t quite the same. Just look at the number of clients requesting digital copies these days. No doubt, it’s hard to beat the speed and convenience of digital. So then, why should you sell printed albums?
There are many reasons.
It’s way to make your business thrive
You’re a photographer but you’re also running a business. And, as a business owner, you simply can’t turn your back to print sales. Without them, you’re essentially trading your time for money. And, that’s not a way to run a thriving business, let alone make a living for the long-term.
In an industry where most of your competitors might be selling digital-only copies, it pays to go against the tide and make printed albums a part of your offering. It’s a way to stand out from your peers and get noticed by prospects among a sea of other photographers.
The charm of printed albums is hard to ignore
Digital photos might rival the popularity of printed albums, but the latter is nowhere close to getting wiped out of the market. If anything, their charm is only getting enhanced. In a world that’s digitally connected and moving at a hyper-speed, printed albums engage our senses in ways that digital photos can’t. They are wonderfully tactile and remind us the importance of touch.
Plus, there’s a lot of innovation happening in the print album industry. Modern-day albums are a far cry from their yesteryear counterparts. For example, our acrylic cover wedding albums with their signature sleek and reflective finish is nothing like any album your clients might have seen a decade ago. Let’s be honest, they might still be harboring the idea of those magnetic albums of the 80s or 90s stuffed with old pictures lying somewhere around the household gathering dust.
The onus is on you to introduce them to the world of new-age wedding albums. So, when you keep yourself updated with the latest print products in the market, it’s easier to nudge your clients towards it.
Give your brand a boost
Printed albums don’t just offer a physical experience to the consumers. A well-crafted album carries an air of sophistication and professionalism, which speaks volumes about your brand.
Think about premium albums handcrafted to perfection and packaged in matching presentation boxes — just like the ones you’ll find here at Album Design Store. With such immaculately designed products to accompany your photographs, one is bound to get a sense that they are splurging on something high-end. The whole point in this is about the feel. Digital photos pale in comparison to this type of an experience.
You can even have your name or logo printed or embossed on every album to leave your mark in a way that clients will appreciate and remember for years to come.
The power of personalization
The world of wedding albums, in terms of customization too, has moved ahead in leaps and bounds. Today, there are seemingly infinite ways to add a personal touch to print albums and presentation boxes. From a wide range of colors, sizes, and finishes to extra touches in the form of engravings, hand-lettered names, meaningful lines or motifs etc., there are practically unlimited ways to make every client’s wedding story unique and special.
Therefore, when you’re pitching such exquisitely crafted printed albums to your clients, you’re not really selling an album; you’re selling an experience.
At Album Design Store, we understand that a printed album is more than an album. For the couples and families you capture through your lenses, photographs — and the albums that preserve them — are heirloom pieces that will travel through generations evoking the memories they hold.