4 Signs You Are Working With the Right Wedding Album Printing Company

There’s no doubt that selling prints can be one of the most vital revenue stream for your photography business. As a wedding photographer, printed albums are easily the most obvious way to extend your profit margin beyond the shooting session. 

Besides, giving your clients a tangible experience that they’ll cherish for years to come, albums serve as your ultimate PR tool. A well-made album with premium look and feel is often the best way to display a photographer’s creativity. At the same time, it preserves the best moments and memories from the special day, telling the couple’s story in a beautiful and cohesive manner. 

Because of how important albums are, you must put in serious thought into choosing the right album company you’d want to partner with. Whether you’re already working with someone or looking to hire an album company, knowing they are the best for your business can be tough.  

There are many different styles and types of albums, at different price points on offer. Working with a company that doesn’t match your expectations or fails to deliver on the promises can waste valuable time and money, especially during a busy wedding season.

Zeroing in on the right company seems daunting, right? Not anymore. 

Let us spell out some signs which will tell if an album design company is right for you.

  1. It has a vast array of customization options and album covers

No two clients are alike. If one client would prefer a classic leatherette cover album, another would prefer a sleek one with an acrylic window, and still, another would want theirs as an earthy linen handcrafted piece. 

In the same way, you might want to offer your clients the best medium for your clicks. If your album company can offer various personalizing elements and different variety of prints, you are working with the right one.

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2. It has the right balance of traditional and modern

Albums make for an emotional keepsake. Also, nothing beats showing an album to friends and family when you want to revisit the special day. However, this age of social media display and online records requires digital copies as well. 

A reliable and reputed album company will give equal weightage and design consideration to the digital photo collection as well. Think, digital photo albums that have sleek leather covering or wooden details with detachable LED screens, or albums with dedicated USB slots and cases. If your wedding album company also offers custom album designing, you know you are working with the right company!

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3. It has affordable pricing and provides discounted samples 

As a photographer, offering albums to clients should add handsomely to your bottom line. This only occurs if your album design and printing company is giving you quality products in reasonable pricing. The right company will have flexibility in choosing services that you require, making it a more cost-effective proposition for you. Most importantly, they should offer sample/studio books at attractive discounts for you to display, a mutually beneficial offer.

4. It helps you wow your clients — from prints to presentation 

A photographer’s job does not end with a photo shoot. You need to present your shots beautifully and pay attention to how you package the final product for delivery. It all adds up to create that delightful experience that every client desires. Working with an album design company that knows the importance of good packaging is worth its weight in gold! We, for instance, have an entire range of premium handcrafted album presentation boxes that not only enhance the beauty of our printed albums but also serve as an amazing branding tool for your business.

Make an informed decision

Album Design Store has been working with numerous professionals for a decade now. As a leading album printing company, we help photographers and videographers create unique, customized album designs for their clients’ wedding. Our services range from custom designing album layouts to printing—we are a one-stop-solution.

If you are a wedding photographer, working with us will guarantee happy customers and growth in business. We excel in finest quality albums with variety of options for covers and presentations boxes. 

After all, albums are not just printed photos but an heirloom of moments steeped in emotion. The right company translates this in their products! 

Let our streamlined process take away all your post-production burden and deliver a great product at affordable prices. Just focus on your shots and leave everything else to us!

Top Reasons To Include Parent Albums in Your Studio Offering

For someone running a photography business in the current times, constantly looking for new ways to promote your business and remain profitable is next to necessity.

If you’re especially dealing with wedding clients, there’s a clear avenue for you to increase your ROI. This includes good returns on not only your monetary investment but also your hard work and brand value. We’re talking about parent albums. 

These are smaller albums, either identical or slightly altered copies of the main wedding album ordered by the clients. The project design remains the same inside but the outward can be customized to suit all tastes. Photographers should offer these albums in their service package for added value and profit.

Let’s see how including parent albums in your studio offerings can a smart business idea. 

1. A great upselling opportunity

Wedding couples may not typically consider a separate album for their parents. However, no couple can refuse the idea of sharing a copy of an important album capturing a life-changing moment with the parents. Suggesting parent albums are a great upselling opportunity for photographers. 

At Album Design Store, we often design them as the lighter version of the main album chosen by the client. Thus, a photographer includes more merchandise based on the same time and effort invested. 

2. A way to maximize profit

Parent albums come with the wedding album package at a discount. As a photographer, one has the freedom to maximize the profit by marking up on the studio price. On the other hand, one can also pass on a reasonable part of the discount to their client in turn. Alternatively, a photographer can do both. 

An effective sales technique is to let a client know how much they save when they opt for a parent album package as opposed to buying two or three albums separately. Most clients will include parent albums for a fairly painless price point. 

3. Add value to your services

When the couple’s parents show off their high-quality parent album to their circle of friends who may never see the master album, it makes way for additional exposure for your brand. This essentially earns much goodwill for you, the photographer who suggested the idea and provided an ideal memento to look back on and relive the celebration. Now, the clients too would be thrilled to have and exercise the option to present their loved ones with the same experience. 

Just like the main albums, you can have parent albums bear your brand or logo in a high-definition finish. While the word-of-mouth marketing of a photographer’s amazing work is already good publicity, a beautifully crafted parent album is a cherry on the icing! 

4. Personalized to appeal 

Parent albums are often viewed as a gesture for the bride and groom to honor the love and support of their parents. Here, the onus lies in the capabilities of the company designing your albums to capture the sentiments aptly and convey them beautifully. Our albums and presentation boxes exude hand-crafted elegance and premium feel, taking care of all considerations. All that is needed is are the clients’ preference. 

Parent albums can have the exact same design as the original bride and groom’s album. At the same time, those who desire a little more customization to make it special for their parents can have their pick too. 

Parent albums can be dedicated to both sets of parents. We offer endless customizations through three different album styles, Acrylic, Leather, and Leather with Acrylic Window. Clients can also stylize further by choosing from three archival-quality paper variants matte, silk, and metallic.

In conclusion, parent albums, as an additional product, stand to increase the value of a photographer’s service, with very little effort and investment and pave the way for some additional income. As a photographer, you are providing your clients with a perfect way to say “thank you”.

If you’re a photographer who wants to start offering parent albums, then you have made the right choice. Get in touch with us to explore your parent album options that will help you grow your business and earn more.