Many clients these days are happy to just receive digital copies of their photos. Of course, it goes to show how the consumers and the industry have evolved with time. But it hasn’t killed the demand for printed albums. After all, printed albums are matchless in the way they heighten the experience for the client and present the artistry of the photographer in full glory.
That’s not all. While a printed album combines the creativity and professionalism of a photographer’s craft, it also makes for significant appreciation in business profits. As a photographer, especially if you’re dealing with wedding clients, you can achieve thriving growth in your photography business by selling albums to your clients.
Whet their desire for a printed album
There is a reason we fondly remember the family moments where flipping through albums and telling the associated stories were afternoons and evenings of delight. Help your clients see the value of printed Signature albums becoming a part of their personal histories.
Here are five ways to make your clients want a printed album.
1. Start with the samples themselves
Often, clients don’t realize that they need an album until they touch and feel one. Studio album samples should be of high-quality craftsmanship so that clients fall in love with the product. Every photographer should include a range of customized designs so that the right one clicks for a client. For instance, our Leather Album with Presentation Box from our professional collection for photographers is a bestselling studio sample.
2. Champion the framing of moments today for the stories of tomorrow
Social media will get the carefully posed and the best poised pictures. They will not have all the scenes of the story, and the story is important.
From the carefully selected favors and table flowers, to the deep discussions about song selection, the bride’s apprehension just before the gown, the groom’s nervous laughter with his best man, the parents sitting together in thought, the cousin’s mistimed joke, the best friend’s awkward dance—so many moments make an occasion special. All these can go into an album, and become the bestseller that comes out at every gathering.
3. Sell the idea of an heirloom that will always be present
Online pictures can be shared wide but once you scroll away, they lie almost untouched in the marked folder. Besides, who is to say that the same social media platforms and storage devices will remain in use years late? Wedding books however, will always be around to flip through.
In short, scrolling through the photos of their D-day doesn’t even compare to the experience of flipping the pages of a handcrafted heirloom album.
4. Include printed albums in the package
Budget will be an important point of consideration for many clients. You can easily glide over this by including album designing and printing in the photography package itself. Since ordering later or separately turns out costlier, many clients are convinced to take it up.
5. Make it difficult to refuse and easier to buy
It really is a two-way approach. Many photographers often go ahead and pre-design a lavish spread either as a sample or as a draft before the final design. When clients have this tangible experience, it becomes impossible to let go. Second, include incentives, freebies, installment payment options, etc. so that clients are more inclined to buy.
Clients trust photographers to capture the best moments of their special days, they will certainly trust them when they show the best way to present those memories as well.
Albums always click
As photographer you should remember that approaching the sale with the right intent will invariably lead to clients choosing to purchase an album. Don’t just sell a product, make a client see the value of an album as a timeless treasure.
At Album Design Store, we can ease the whole pitch for you with our luxurious range of printed albums. We produce albums in acrylic to leather or linen finishes, have deluxe presentation boxes with glass and wood detailing, and manufacture high-quality prints in gloss and matte papers. Let us help you make your own album line a profitable reality!
