Photographers dealing with wedding clients can successfully maximize their profit by upselling albums. A beautifully crafted album can be a steady income stream for wedding photographers.
The charm of an album is unmatched
An album filled with images tells many stories of the momentous wedding day. Added to it, a uniquely customized album box can make it a delightful conversation point for visiting friends, or an heirloom for generations to savor.
An album has a timeless appeal and this can be successfully used to help grow the photography business. Not sure how to approach it?
Here’s a mini-guide to make more money from upselling albums to your wedding couples.
Showcase a sample right at the start
Discuss about a wedding album right at the contract stage. Invest in some beautiful sample albums for your business. Let your clients hold them, feel them, and go through the pages. Sometimes experiencing albums first hand makes couples more likely to invest. Whether it’s an outright ‘yes’, or ‘no’, or a ‘maybe’ allows you to plan your next upselling strategy.
The time it right for the initial naysayers
The gap between the big day and successfully ordering an album ideally falls after 4-5 weeks. This is when wedding clients first see the full set of photos. By then most clients have chosen their favorites, those they would like to share with friends and family, and those that would be framed. They also find out by then that producing an album on their own is neither quick nor easy.
Add a card with the digital files offering help to put together their wedding album. Include a voucher inside to be used within the following two months.
An upsell strategy is never late
For clients who excused themselves from buying an album immediately after a wedding citing budget issues, mark a workflow leading up to a couple of months before their first anniversary when circumstances may have changed. Offer a special discount towards a personalized album as a gift, make it time-limited. This could allow them to think of it as their own gift to their spouse, and also provide enough time for design and printing.
Offer an incentive
Give your clients a reason to upgrade their package to include an album. This could be worked into a discount where a combined album and digital files order saves them money compared to when they order one at a later date. You can also include a time-limited discount offer later on as a follow-up, much like an anniversary offer.
A personalized offer is a great upselling trick
Knowing your clients not only makes the photography work better, it also allows you an insight into what ticks for the wedding couple. Tease the perfect custom-made album and couples might find it hard to refuse. After all, we are all emotional about keepsakes that are personalized to our tastes.
At the Album Design Store, wedding albums offer endless customizations through three different cover styles in acrylic, leather, and leather with acrylic windows. One can even choose from three archival-quality paper variants like matte, silk, and metallic. Moreover, truly bespoke presentation boxes or album box covers can be your USP as well to an album upsell.
Top tips to phrase your upsell ideas around
At the end of the day, the best way to upsell an album and create an extra revenue source as a photographer is to simply ask.
- Keep things simple with several options at the same price. It organizes your upgrades and helps clients with decision-making.
- Create a pre-design to show them what they are missing. A professionally designed album has a powerful impact.
- Capture family group shots, not only clients but the extended family gets to buy them from you. (Think, parent albums)
Upselling can be the ticket to more money as a photographer. It may take some work but it is effort in the right place.
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