A Quick Guide to Upselling Albums to Your Wedding Clients

Photographers dealing with wedding clients can successfully maximize their profit by upselling albums. A beautifully crafted album can be a steady income stream for wedding photographers. 

The charm of an album is unmatched

An album filled with images tells many stories of the momentous wedding day. Added to it, a uniquely customized album box can make it a delightful conversation point for visiting friends, or an heirloom for generations to savor.

An album has a timeless appeal and this can be successfully used to help grow the photography business. Not sure how to approach it? 

Here’s a mini-guide to make more money from upselling albums to your wedding couples. 

Showcase a sample right at the start

Discuss about a wedding album right at the contract stage. Invest in some beautiful sample albums for your business. Let your clients hold them, feel them, and go through the pages. Sometimes experiencing albums first hand makes couples more likely to invest. Whether it’s an outright ‘yes’, or ‘no’, or a ‘maybe’ allows you to plan your next upselling strategy.

The time it right for the initial naysayers

The gap between the big day and successfully ordering an album ideally falls after 4-5 weeks. This is when wedding clients first see the full set of photos. By then most clients have chosen their favorites, those they would like to share with friends and family, and those that would be framed. They also find out by then that producing an album on their own is neither quick nor easy.

Add a card with the digital files offering help to put together their wedding album. Include a voucher inside to be used within the following two months. 

An upsell strategy is never late

For clients who excused themselves from buying an album immediately after a wedding citing budget issues, mark a workflow leading up to a couple of months before their first anniversary when circumstances may have changed. Offer a special discount towards a personalized album as a gift, make it time-limited. This could allow them to think of it as their own gift to their spouse, and also provide enough time for design and printing. 

Offer an incentive

Give your clients a reason to upgrade their package to include an album. This could be worked into a discount where a combined album and digital files order saves them money compared to when they order one at a later date. You can also include a time-limited discount offer later on as a follow-up, much like an anniversary offer.

A personalized offer is a great upselling trick

Knowing your clients not only makes the photography work better, it also allows you an insight into what ticks for the wedding couple. Tease the perfect custom-made album and couples might find it hard to refuse. After all, we are all emotional about keepsakes that are personalized to our tastes.

At the Album Design Store, wedding albums offer endless customizations through three different cover styles in acrylic, leather, and leather with acrylic windows. One can even choose from three archival-quality paper variants like matte, silk, and metallic. Moreover, truly bespoke presentation boxes or album box covers can be your USP as well to an album upsell.

Top tips to phrase your upsell ideas around

At the end of the day, the best way to upsell an album and create an extra revenue source as a photographer is to simply ask.

  • Keep things simple with several options at the same price. It organizes your upgrades and helps clients with decision-making.
  • Create a pre-design to show them what they are missing. A professionally designed album has a powerful impact.
  • Capture family group shots, not only clients but the extended family gets to buy them from you. (Think, parent albums)

Upselling can be the ticket to more money as a photographer. It may take some work but it is effort in the right place.

You may also like to read:

3 Ways to Communicate the Value of Albums to Your Clients

Elevate Your Clients Wedding Albums With Custom Acrylic Cover Box

Every wedding photographer feels the weight of expectations that the bride and groom have. The couple is counting on recreating the memories of their most special day yet, through the photographs for years to come. 

Capturing the essence and happiness through pictures in wedding takes talent and skill, a fine eye for detail, and an appreciation for the best in life. It allows people to relive the joyful memories and also inspires them to create more in the future. That’s what makes wedding photographers special.

The work does not end here. 

Photographers need to take special care when they deliver their project. Packaging the art is important and makes all the effort that has gone into it worth every second spent. Why not offer your clients their printed memories in a high-quality, attractive, and practical way?

How to elevate your clients’ wedding album

The answer lies in a fine combination of eye-catching class with a beautiful product: Acrylic cover box.

The custom-made acrylic cover box wedding album is taking the industry by storm with its timeless and classic touch combined with a modern feel. It is difficult to ignore the luxurious grandeur a full-cover acrylic plate provides. It leaves a lasting impression both on the clients as well as on the photographers. After all, it is hard not to appreciate your work presented beneath a stunning album.


What makes an acrylic cover box special?

An acrylic cameo that runs through length of the box. The custom-made box opens like traditional double doors, inviting you in to a special experience waiting inside. The album itself also has an acrylic cover with a range of customization options and designing styles. The presentation box with glass cover featuring your best moment provides an amazing richness to the wedding album. 

With this combination of box and album, you are offering your client an experience that is both classic and modern. It will be a great fit for any home’s decor and preserve their wedding memories for generations to come. The exclusivity does not stop here.

Customizing options that make the right fit

You can personalize the cover of the wedding photo album and the album box with cut-out windows and other available add-ons. Then there are multiple color options for the leather of the box and the album. You can either opt for contrasts or the same color to create a refined combination piece. 

It can be a traditional wedding or an enriched modern ceremony or a casual and fabulous destination event. No matter the setting, the right customized designing of an Acrylic cover box can match up to your customer’s expectations.


How an acrylic cover box adds to your experience

Wedding albums with custom Acrylic cover boxes have a unique style that helps to bring out your work by converting albums into a tale of love and life. They definitely give longevity to the printed memories. 

Besides, in this digital time the ability to touch and feel images is so important without risking wear and tear. Acrylic cover boxes turn albums into heirlooms, the perfect way to display your cherished wedding memories.

Wrap your art in acrylic

It is the perfect way to elevate your presentation of wedding album content and your client’s experience. Album Design Store has several options in color and leather, albums with lay flat thick pages for full spread images, high-definition paper for crisper and truly vivid images, and the best in Acrylic cover box designs.