Even in today’s digital-first world, the tangible charm of photo albums isn’t lost. Everyone who appreciates quality and class will always be drawn by the beauty and elegant timelessness of an heirloom wedding album. No wonder, printed albums are such an essential component of your photography business.
Mastering the art of selling printed albums to your wedding clients can help grow your income, boost your brand, and delight your clients—all in one fell swoop. But how do you create something that will be cherished by your clients—not just now, but decades down the road?
Here are four tips to design albums that will be valued for generations.
1. Practice restraint
There’s one big album design trick that’s an open secret: More is less.
As a photographer, you know only the best images must make it to the final album. But what if there are a lot of great shots that you don’t want your clients to miss? That’s when you need to bite the bullet: Handpick the best of the best and go with a clean layout with few images per spread. The rest of the images can go in the form of digital files.
2. Make friends with the negative space
You know the importance of negative space. It’s a great way to draw the eyes to an image and highlight its most important aspects. The same goes for album design.
The negative spaces ensure no distraction gets in the way and the viewers’ attention remains riveted to what matters the most: Your beautiful shots.
3. Don’t let clients choose the images
Giving clients the option to pick their wedding photos for the album might sound like a good idea. But in reality, it can turn out to be a bad decision in more ways than one. Firstly, they might not be the best judge of which images will eventually make the most impressive content for the album. The photos they pick might not work well together in a layout or be strewn together as a cohesive story.
You’re the artist and your skill lies in aligning your artistic vision with that of your clients. Your clients may offer inputs or feedback but letting them decide can often limit you from doing your best job. Plus, they might take their own time to come up with their list of favorites, which could easily delay your turnaround.
You can save a ton of time and ensure a high-quality end result by creating the first draft with the images of your choice. Even if the clients ask for some changes, in most cases it’ll be minor tweaks rather than big design changes or worse, a complete mess that happens when too many cooks get involved in the process.
Hope you apply these tips in your next project. If you’re looking to offload some of your album design burdens, we can help you with our professional album layouts and printing services. Contact us to know more.